Leadership and Advisors

Lisa Gifford

Chief Executive Officer, Founder

Lisa Gifford, Director, Strategic Accounts

Lisa has had a profound impact on developing Alliance into a high-touch, high-tech technology company. She led the launch and expansion of the company’s flagship software, Aware, by creating personal relationships within the VR community.  Today, the Aware software is used by over 60 rehabilitation service providers across the nation.

Starting at Alliance in 1982 as an administrative assistant, Lisa progressed into a software trainer, tester, systems analyst, then project manager and software development manager. Starting in 1995, she was the company’s President and CEO.

Lisa’s education includes undergraduate studies in Language Arts. She has worked as an adjunct faculty member for several colleges in the South Puget Sound region. 

Dr. Lee Cousineau DC


Dr. Lee Cousineau, Wellness Advisor

Lee has been a member of the Board of Directors for Alliance Enterprises since 1981. Lee has over 35 years of experience in consulting with business and government organizations, as well as extensive training in adult learning theory, systems theory, learning organizations and in facilitating organizational change.

Lee is Board Certified in Applied Kinesiology.

Rick Gifford


Rick Gifford, Founder

Rick’s experience spans over 40 years, specializing in software development processes, accessibility, software languages, and application of technologies. Rick has played an integral part in creating and directing the development of Alliance technologies, including Aware Enterprise, Aware Express, Interface Manager and MyObjectives. Rick oversees the creative direction for future applications and services. He is passionate about helping people relate to technology. Rick holds a Bachelor of Science degree in Computer Science.

Rick is an avid bicyclist, motorcycle rider, and the company’s self-proclaimed Chief Geek.

Wendy Massey

Director of Operations

Wendy Massey, Director, Operations

Wendy directs Human Resources, Legal, Administrative Services and Accounting for the company.

Wendy holds a Bachelor of Liberal Arts Degree with a focus in American and Russian History.

Sven Akerman Jr.

Chief Technology Officer, Director of Cloud Services

Sven Akerman Jr., Director, Cloud Services

As the Chief Technology Officer and Director of Cloud Services, Sven has a focus on Enterprise Architecture approaches, ensuring Alliance’s solution and cloud architecture and information security is aligned with the company’s business strategy, business operating model and IT strategy. All while satisfying all customer needs and requirements. Sven leads the technology direction of Alliance including the strategy for global technology proliferation in terms of platforms, partnerships and external relationships as well as building and managing the technology teams to support rapid growth and respond to customer needs. Sven is responsible for software architecture, information security, product development, hosting and managed services, emerging products evolution, quality engineering and management of the Company’s software development lifecycle.

Prior to joining Alliance in September 2009, Sven was the Chief Architect for Outlook Insight, LLC. Sven’s background includes technology evangelism and enterprise-scale solution architecture, as well as managing and delivering statewide technical solutions for public and private sector organizations in Oregon and Washington State. Sven’s education includes studies in Computer Science and Software Engineering at Washington State University and over 20 years of technical consulting experience.

Sean Campbell

Director of Technical Services

Sean Campbell, Director of Technical Services

Sean is responsible for the MyObjectives business as well as new product development efforts. Sean oversees all aspects of the MyObjectives business from global and domestic partnerships to product management and software development efforts. Sean works to improve structures, deployment processes and building top-performing teams while providing solutions and strategies that deliver superior value to our customers.

Karen Dunn

Director of Education and Communications

Karen Dunn, Director of Education and Communications

Karen Dunn has more than 20 years of experience in the vocational rehabilitation field. She currently serves as a Director with Alliance and leads the Education and Communication team. She holds a Bachelor of Science degree.

Wendy Gerbing

Director of Project Management

Wendy Gerbing


Wendy oversees project implementations ensuring customers have a professional and positive experience. Wendy also facilitates and helps to organize Alliance’s annual getAwareLive conference.

Shoshanah Bain

Deputy Director of Alliance Labs

Shoshanah Bain, Deputy Director, Alliance Labs

Shoshanah is responsible for introducing new technologies and approaches for applications at Alliance. She bridges the gap between new ideas and working products, prototyping new features and applications.

Shoshanah has been with Alliance for almost 20 years, completing the first development for many Alliance technologies, including modules for Aware Enterprise VR and BEP, Aware Express, and MyObjectives.